The widespread popularity of Sake

HUB

Sake, so sublime and so heavenly

The widespread popularity of Sake
/ For chefs and connoisseurs

The widespread popularity of Sake

/ For chefs and connoisseurs

The widespread popularity of Sake

The widespread popularity of Sake

Sake is a traditional Japanese beverage created 2.500 years ago and has recently seen a surge of popularity as chefs around the world look to Japan for culinary inspiration. Suigei hopes to demonstrate sake’s ability to pair with a wide range of dishes, beyond Japanese food. Founded in 1872, Suigei is named after «Gei-Kai-Sui-Koh», the pseudonym of Yodoh Yamanouchi, a famous feudal lord who loved to drink. Gei-Kai-Sui-Koh means «a drunken lord by the ocean with whales», and that is what he was! The company was named «Suigei» in the hope for customers to drink up sake as if a whale drank water in the oceans. Suigei’s premium «Daito» series has collaborated with famous artists. According to its CEO Hirokuni Okura, it is difficult for people to initially see the goodness of sake, so he focused on the design. In 2020, they collaborated with Makoto Tanijiri, an architect. Tanijiri wanted to keep the bottle as simple as possible. He came up with the kanji character «Daito», placing it on a soothing colored background. The sake itself is gorgeous, made with the highest quality ingredients: a water from Kagamigawa as well as Yamada Nishiki, a special grown rice from the Toku-A district, which is the Grand-Cru of rice.

©CdT.ch - Riproduzione riservata

In questo articolo:

Ultime notizie: Hub
  • 1
  • 1