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Flying high with the launch of the Navitimer

Georges Kern, CEO of Breitling gets «on board»
Dina Aletras
Augusto BassieDina Aletras
21.05.2022 06:00
In all my years of attending watch presentations, I had never been exposed to a new collection in mid-flight. Yet we know how post conventional Georges Kern is, in his corporate strategy as well as in his communication. We met up with him in Milan to direct, star and produce the latest from Breitling (a brand founded in 1884 in Saint-Imier by Léon Breitling) where he has been CEO since 2017. We find him in uniform, sporting his four golden stripes on his wrists denoting the rank of commander.

And we watch him descend the escalators of Zurich airport, leading a crew that will take us to Geneva along with a press delegation and partners of the brand, revisiting the history of aeronautical watchmaking through its benchmark timepiece: the Navitimer. Though it wasn’t Kern himself who...